About Selltech

Sales technology for the events industry

Selltech was founded on a simple observation: events businesses face unique sales challenges that generic consultancies cannot solve. From sponsorship revenue to exhibitor acquisition, delegate sales to digital event monetisation — the events industry demands specialised sales expertise.

Iain of Selltech
Iain, Selltech

Built for events, by events people

The events industry is evolving at pace. Sponsors demand measurable ROI. Exhibitors expect data-driven value propositions. Delegates compare experiences against consumer-grade expectations. And digital events have expanded the competitive landscape dramatically.

Yet most events sales teams operate with processes, skills, and structures designed for a different era. The result? Leaked revenue, inconsistent deal sizes, poor conversion rates, and frustrated sales talent.

The Selltech Suite was created to change that. We bring a forensic, evidence-based approach to events sales optimisation — identifying the specific fracture points in your commercial operation and deploying targeted interventions that deliver rapid, measurable results.

Our Approach

Principles that drive results

Forensic Diagnosis

We look beyond symptoms to uncover the root causes of underperformance in events sales operations.

Rapid Impact

Our interventions are designed to deliver measurable results within weeks, not quarters. Speed matters in events.

Minimal Disruption

We work alongside your live sales operation, embedding improvements without halting revenue generation.

Events Expertise

Deep domain knowledge of sponsorship, exhibition, delegate, and digital event revenue models.

Data-Driven

Every recommendation is grounded in evidence. We measure what matters and hold ourselves accountable to results.

Sustainable Growth

We build capability within your team, not dependency on consultants. The improvements endure long after we leave.

Ready to fix your events sales?

Let’s start with a conversation about where your biggest opportunities lie.

Get in Touch